Why do we need a material revolution?
The size of the Great Pacific Garbage Patch is equivalent to Texas. Microplastics kill animals and are found in over 90% of water tested in the US. Viscose and Rayon are made from trees in our forests, often times ancient forests. Yet, Agraloop found that pineapple leaves, banana stalks, flax stalks, hemp stalks, and cane bagasse combined create more than 250M tons of fiber per year which is 2.5x the current global fiber demand. Currently, this fiber is usually either burned or left in piles to anaerobically decompose creating greenhouse gases. Not cool.
The textile industry is responsible for 20% of industrial water pollution and cotton uses a quarter of the world's pesticides. Not only are chemicals poisonous to our human communities, but if we eat seafood that is eating microplastics, we are consuming chemicals that block or mimic our natural hormones. Thereby, preventing our bodies from working properly and in some cases causing deadly cancer. Double not cool.
Globally, 1 garbage truck full of textiles is sent to the landfill or incinerated every second. Yet, there is an economic incentive to cycle that material back into the economy. 66% of global millenials are willing to spend more money on brands that are sustainable. Levi Strauss’s, Chip Bergh said in The State of Fashion 2018, “In China... the value they place on how brands do business, what brands stand for is off-the-charts compared to any prior generation.” Very cool.